Marketing + Sales Architecture

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2024 Digital Campaign Takeovers Case Study

Blitzscale was brought in to make improvements on some existing launches in 2024. Here's what that looked like:

The Average Reduction in Cost Per Registration [lead]

57%

Average Appointment Conversion Increase [viewing]

3.3x

Average Registrant Response rate (to automated + outbound)

29%

We Help [ sell | lease ] Real Estate Products

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A Warmer Cold Audience

By leveraging existing databases, direct lander + web asset engagements, and proprietary data streams of high-interest users, we're able to target audiences with a lower effective cost per action

Lead Nurturing + ReTargeting

We employ supporting feature and education based content to re-target to users most likely to transact, and streamline the sales teams job. Launch and track SMS and email drips that averages a 30% response rate

Sales Optimization + Consulting

Before a user ever makes a site visit, they have telegraphed their interest. Actions like re-visits, SMS drip responses, engagement on retargeting campaigns are all tracked and fed back into the targeting algorithms.

Sales & Marketing Synergy

By consulting one-on-one with the sales team/s responsible for handling the inbound and outbound touch points, we're able to re-script, address objection handling, and optimize conversion

Direct Response Media Campaigns + Lead Nurture & Sales Optimization

Lead-to-Transaction Strategy

Cold Audience

Primary goal to generate broad market awareness, registrants, and qualified lead flow to in house teams. These are people who have never interacted with your brand before, they are complete strangers to your development / product / company.

Warm Audience

Re-Targeting to registrants from the lead generation campaigns, and past audience or engagement lists. Ideal content and creative is feature-benefit focused. These are people who have engaged with your brand and/or product, but not taken the next step.

Broker Audience

By leveraging the Blitzscale broker data pool (240,000 across Canada) in addition to third party data when applicable, we target brokers and affiliates to educate on the product & offering. This allows for expanded network engagement by leveraging the databases they already nurture.

Marketing / Sales Severance; Suboptimal Results

Co-op Brokers and Affiliates in the Real Estate Services & Product Sector achieve a much higher Return on Ad Spend than Vendors historically

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Marketing and sales is part of the same funnel, rather than distinct processes - sales level data is actionable to marketing, and vice versa

By enabling sales-level feedback, via CRM events and two way communication, in addition to web asset, identity resolution, and pixel tracking, we are able to more effectively target the right people at the right time

Digital Advertising vs Product Absoption

Our philosophy for media buying is simple;

> results should be measurable, from lead origination through transaction, consumer journey, and cost effective

> data & reporting should be transparent, and vendor-accessible for future campaigns and launches

> campaigns should drive direct to vendor/in-house team transactions and sales, to save on commission line item, in addition to provide valuable intel for future product offerings and campaigns

Team Leads

Jordon Scrinko

Marketing Lead / Founder

Paul Rockwell

Sales Strategy Lead / Founder

Duncan Pratt

Client Acquisition Lead

Lang Vuong

Direction + Consulting